The American clothing and accessories brand opened its first store in Mexico in 2017, currently having more than 10 points of sale in Mexico City; American Eagle began to place its trust in Boomerang+ to install different systems that allowed it to know in detail the behavior of customers within its points of sale, the analysis of information and the latest decisions that will help it increase its sales.
Installation of cameras that measure in real time the number of people inside the store, having access at any time to high-resolution videos, either by computer or cell phone.
Video coverage that guarantees the safety of employees, customers and merchandise.
Measure the impact of product variety and locations as well as engagement and buying behavior.
All the information collected by the different systems, after being analyzed, has helped the brand to make changes in its category management, evaluate the impact of its promotions and reduce losses within the point of sale.